A SHAKE-UP THE INDUSTRY WAS WAITING FOR.
Our Brand Founder Kevin Truong spent years inside high-end fashion and fragrance houses, learning the classic, timeless moulds from the people who perfected them — and realising the whole industry was overdue for a shake-up.
Founded in 2025, SOKO Parfums was built to break that pattern. We take the craftsmanship of classic perfumery and collide it with streetwear energy and high-luxury polish — the result is a fresh wave the fragrance world didn't know it was waiting for.
SOKO isn't for passive consumers. It's for people with a point of view — fashion-forward, culturally curious and intentional about how they move through the world. They don't wait for trends to tell them what's next. They find it, shape it and make it their own.
That's what makes the SOKO community different. It's never been about reaching the most people. It's about finding the right people — and creating something they genuinely want to be part of.
BOLD ATTITUDE. REFINED SCENTS. ZERO COMPROMISE.
Our scents are full-bodied, visceral experiences designed to be felt and bottled for the bold.
Welcome to the world of SOKO - we were not creating scent profiles, we were emulating feelings associated with notes.
These are upgraded pheromones that live & consume, lingers & haunts, seduces & corrupts.
Vanilla Venom: Not a fragrance, but an emotional wrecking ball. Dark, intoxicating vanilla with a leather whip. Not for the faint-hearted, one spray is too much and two is not enough.
Yuzu Juicebox: A neon citrus so electric, it crackles like lightning in a summer storm. A wild, visceral jolt of something alive, a citrus explosion with a dark undercurrent of creamy woods.
Plum on Fire: A fragrance forged from scorched earth and smouldering plum fields.
Raw, untamed, and unapologetically intense; if you want to smell like you can part the Red Sea, this is for you.
Ginger Fizz: Like the first sip of an ice-cold ginger soda where sparkling freshness meets warm candied spice. Bright by nature, refined in character, unforgettable in its trail.
Petrichor Tea: The smell of rain. The warmth of tea. The feeling of finding your way home. Earthy, comforting and quietly addictive. Rain-soaked leaves, cedarwood and smoky jasmine linger on the skin.
Hunny Pie: The scent of something baking that pulls you in. Hunny Pie is a warm invitation you can’t resist. But one that you won’t regret.
Vintage Denim: A scent woven from memories. Inspired by our founder Kevin’s childhood spent surrounded by rolls of fabric, worn denim, and the quiet rhythm of sewing machines, stitching stories into every thread.